Beneath The Breakthrough

Conversion Isn’t the Goal—Connection Is

By: Caleb Henry Published on: 16/05/2025

Most people write to sell. But the best copy? It connects first. This post is a gut check for creators, coaches, and marketers who are tired of chasing conversions with no heart. If your words don’t make someone feel seen, they’re not doing their job. This is about writing from truth, not tactics—and earning trust without all the gimmicks.